The Social Media Bible by Lon Safko

The Social Media Bible by Lon Safko

Author:Lon Safko
Language: eng
Format: mobi
Publisher: John Wiley & Sons, Ltd.
Published: 2012-04-02T20:00:00+00:00


Microblogging clearly has widespread global appeal, and it can play a vital role in keeping people safe during disasters and tragedies. During the August 2011 hurricane, Irene, Twitter users started flooding the web with images and stories. The microblogging site was also used by the government and FEMA to inform people of the path of Irene and safety precautions. Nonprofits were able to raise money on Twitter as well.

Twitter has become the communication tool of choice by many emergency services around the world, and has been used by activists and journalists during other natural disasters.

Twitter is also credited with doing a better job of getting information out during emergencies than the traditional news media or government emergency services, as was the case with the Virginia Tech shootings in April 2007. In the Virginia Tech case, the news media and family members were getting real-time updates through Twitter while it was actually happening.

Tweets in the News

The Wall Street Journal Digital Network Twittering the US Airways Plane Crash Landing

Shira Ovide



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